Effective Date: 1-Dec-2025 | Last Updated: 1-Dec-2025
GrowUp My Tree Pvt. Ltd. (“Company”, “We”, “Us”, or “Our”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you use our website, mobile app, and related services.
By accessing or using our services, you (“Customer”, “You”) agree to the practices described in this Privacy Policy.
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I. Information We Collect
We only collect data necessary to provide our personalized tree plantation services and to comply with legal obligations.
- a) Personal Information
When you sign up or sponsor a tree, we may collect:
- Full name
- Contact details (phone number, email address, postal address)
- Identity verification documents (if required under law, e.g., PAN, Aadhaar)
- Payment details (UPI, bank account, or card information – processed securely through third-party payment gateways)
- Tree and Project Data
- Geo-tagged location of the tree planted on your behalf.
- Tree type and plantation details
- Growth and maintenance reports
- Device and Usage Information
- When you visit our website or mobile app:
- IP address and browser type.
- Device type and operating system
- Activity logs for troubleshooting and security
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II. Purpose of Data Collection
We use your information for the following legitimate purposes:
- Service Delivery – Planting, maintaining, and tracking your sponsored tree.
- Digital Tree Certificate – Issuing verified digital certificates with geo-tagging.
- Reward Distribution – Calculating and sharing annual rewards or yield value under the revenue-sharing model.
- Communication – Sending updates, newsletters, and harvest reports.
- Legal Compliance – Record-keeping as required under tax, GST, and environmental laws.
- Fraud Prevention and Security – Protecting against unauthorized access and misuse.
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III. How We Share Your Data
We respect your privacy and do not sell your data to third parties.
However, we may share your data under limited circumstances:
- With Authorized Partners: Agricultural service providers, logistics partners, and auditors for plantation care and fruit delivery.
- With Payment Processors: Secure payment gateways for processing transactions.
- For Legal Reasons: When required by law, government authorities, or to comply with court orders.
All partners are contractually bound to maintain data confidentiality and use it solely for service purposes.
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IV. Data Retention
Personal data will be retained for the duration of your 15-year service agreement and as legally required thereafter for tax and compliance purposes.
After expiry, data will either be securely deleted or anonymized, unless retention is mandated by law.
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V. Data Security
We implement industry-standard security measures to protect your information, including:
- Secure Sockets Layer (SSL) encryption for data transmission.
- Regular security audits and penetration testing.
- Restricted access to sensitive data on a need-to-know basis.
- Compliance with the Digital Personal Data Protection Act, 2023.
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VI. Your Rights
Under the Digital Personal Data Protection Act, 2023, you have the right to:
Access: Request a copy of your personal data.
Correction: Update inaccurate or outdated information.
Withdrawal of Consent: Request deletion of your data (may affect service delivery).
Grievance Redressal: File a complaint if you believe your data is misused.
To exercise these rights, email us at [support@growupmytree.com] with your registered details.
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VII. Use of Cookies
Our website uses cookies and similar technologies to:
- Improve user experience.
- Track website traffic and analytics.
- Remember user preferences.
You can disable cookies in your browser settings, but some features may not function properly.
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VIII. Children's Privacy
Our services are not intended for individuals under the age of 18.
If we discover that we have collected data from a minor without parental consent, we will delete it promptly.
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IX. Third-Party Links
Our website or app may contain links to third-party services.
We are not responsible for their privacy practices.
We recommend reviewing their policies before sharing personal information.
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X. Changes to This Policy
We may update this Privacy Policy to reflect changes in laws, technology, or our practices.
Any updates will be posted on our website with the “Last Updated” date.
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XI. Contact Us
For questions, concerns, or data-related requests, please contact:
GrowUp My Tree Pvt. Ltd.
Email: support@growupmytree.com
Phone: +91 95111 50397
Address: Khasra No. 67, IIM Rd, Madiyanva, Lucknow, Uttar Pradesh – 226021
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Summary
Your data is used solely for delivering our tree plantation services and complying with legal obligations.
We do not sell or misuse your data.
You remain in control of your personal information and can request updates or deletion at any time.
We follow strict guidelines under the Digital Personal Data Protection Act, 2023 to keep your data safe and private.